Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is a residential institute dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution.

T.I.M.E. counts it among the “AA” grade B-schools.

PGDM (Communications) is regarded as their flagship program. Its a 2 year residential program, which offers specializations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.

PGDM is the second 2 year full time post graduate program at Mica.The PGDM program is uniquely positioned to leverage MICA’s core competence in Strategic Marketing, while also delving deeper into the fields of Digital marketing, Design, Data, Creativity and Innovation that are essential to the success of any organization today.

180 seats.

Admission to the Post-graduate Programmes (PGP), both PGDM (C) and PGDM require a Bachelor's degree (10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU).

Candidates appearing for the final year bachelor’s degree/equivalent qualification examination and those who have completed the degree requirements and are awaiting results can also apply.

The cost for the two year Post Graduate Diploma programmes, including Tuition Fees, Residential Charges, Infrastructure Facility Charges etc. is Rs. 26,00,000 (approx).

Candidates interested in making a career in advertisement industry, brand management, media, PR agencies, Journalism etc should pursue this program.

The following are final placement details for PGDM (C) 2021-2023 batch

1. 100% Final Placements
2. Average CTC rose from 19.01 lpa to 20.1 lpa
3. Median CTC Increased by 11.11%.
4. Average CTC of top 25 reached 31.43 lpa
5. More than 70 companies participated in the placement process.
6. 2022-24 Batch placement report is awaited

It is mandatory for the applicants to appear for any one of the exams among CAT/ XAT/ GMAT. The candidates will also have to appear for the MICAT exam, where the candidates will have to go through 3 sections.

MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM-C and PGDM 2025-2027 batches.

• MICAT 1- December 7, 2024 (Saturday)
• MICAT 2- January 25, 2025 (Saturday)

MICAT Application Fee is Rs. 2100.

MICAT consists of 3 sections

• Section A: Psychometric Test
• Section B: Descriptive Test
• Section C: (has 4 sub-sections) – Divergent and Convergent Thinking; Verbal Ability, Quantitative Ability and Data Interpretation and General awareness

Psychometric tests are a standard and scientific method used to measure individuals' mental capabilities and behavioural style. Psychometric tests are designed to measure candidates' suitability for a role based on the required personality characteristics and aptitude (or cognitive abilities).

The selection process for PGDM-C and PGDM 2025-27 at MICA has three steps:

Step 1: Each candidate must have taken at least one of the three exams (MANDATORY): CAT/ XAT/GMAT (CAT 2024 / XAT 2025 / GMAT (2023 onwards).

Step 2:  MICA Admission Test (MICAT).

All candidates are assessed on MICAT, which consists of 3 sections

• Section A: Psychometric Test
• Section B: Descriptive Test
• Section C: (has 4 sub-sections) – Divergent and Convergent Thinking; Verbal Ability, Quantitative Ability and Data Interpretation and General awareness

Step 3: All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).

Merit List Preparation

Detailed below are the steps for preparation of the Final Merit List:

Section A (Psychometric test) is first checked. This section is a qualifier.

Those who qualify through section A, their relative performance on CAT/XAT/GMAT is considered. A minimum cut-off in CAT /XAT total percentile/GMAT score shall be considered (Best of the three scores is considered.)

Those who qualify based on the CAT/XAT/GMAT performance, their Section C (all sub-sections) of MICAT will be assessed.

Section C scores are normalized. The evaluation uses percentile and raw scores for each sub-section and requires a minimum cut-off.

Those who qualify through section C, their performance in Section B is evaluated. NOTE: Both Sections C & B have a sectional cut-off (percentile and raw scores).

Those who qualify through Steps 1, 2 and 3 will be considered for GE & PI short listing. Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata or Mumbai.

Candidates who appear in GE & PI MUST be RECOMMENDED by majority number of the interview panellists, to be considered for the final merit list

NOTE: All those who meet the criteria described above, their final composite score shall be created based on the following weightage:

• CAT/XAT/GMAT: 35%
• MICAT: 25%
• GE: 10%
• PI: 20%
• 10th,12th, Graduation: 5% (10th-1.75%; 12th-1.75%; Graduation-1.5%) (Kindly go through Grade calculation method for more information*)
• Extra-Curricular, sports, academic diversity, gender diversity etc: 5% (This Information will be filled separately at the time of GE & PI)

Offer letters will be sent to candidates who feature in the final merit. If you do not accept the offer by the date mentioned in the offer letter, your name will automatically be removed from the merit list of the program.

For General Queries

• call: 02717 - 308313 / 308250
• Send an email to: admissions@micamail.in

For Technical Queries

• call : 022-61087521
• Send an email to: micahelpdesk@gmail.com

Phone numbers are available till end of exam date 9AM-6PM(Monday to Saturday)

As far as mathematics and DI is concerned, good preparation for CAT should be more than sufficient.

For Logical reasoning-based questions, it would be advisable for students to revise concepts pertaining to Puzzles, Number and Letter Series, Verbal Analogies, Coding and Decoding, Blood relations, Input/Output, Strengthening and weakening arguments, and Non-Verbal Reasoning.

One needs to be thorough with all Analytical puzzles, Deductions, Connectives and cubes topics. The CAT students have received the reasoning study material - SM 1002205 and 2206 with solutions. These SMs have two exercises for each of these topics. SM1002207 provides practice exercises for Number and Letter Series, Verbal Analogies, Coding and Decoding, Blood relations, Input/Output, and non-verbal reasoning. There was a thorough discussion on each of these kinds of questions in Logic Basics classes (LRHO 1002201 to 03-Puzzles, LRHO1002207-Series, analogies and Coding & Decoding, LRHO1002208- Calendars, Blood relations, and Direction sense, LRHO1002213 - Input/Output and non-verbal, LRHO1001909 and 1910 - Deductions/Syllogism, LRHO1001911- Connectives and LRHO1001912- Cubes ), and in LRPEs, LWHOs & LATs.

Apart from this students also need to prepare for essay writing. The approach to tackle essay topics will be discussed in class with Writing Practice Exercise Tests

It is advised that students keep essay writing in mind when they do their reading comprehension exercises,focusing on expression of central idea, the idea flow, and the tools employed for effectively putting across ideas. A thorough awareness of social and political changes of the times will be an add on to present your case.

For preparation on General Awareness, in addition to reading newspapers regularly, it would be advisable for a student to prepare from the following sources:

• Also, in the various issues of MBA Education & Careers magazine, focus on features like Business GK, Current Issues & Events, and Current Event Chronicle (this feature captures important tid-bits).
• In addition to the above, please run through the GK Model Papers feature titled, Improve your GK.
• Go through the GA Note (Study Material) booklet for stock GK (like history and geography). Also use the GAT papers, each with 50 questions.
• Manorama & CSR Year Book - it helps in preparation for stock type questions

In Manorama Year Book and CSR, please focus on the following chapters.

• Who is who
• What is what
• Science scan
• Human body
• Computers
• Landmarks of history
• The Universe

While preparing for this section, it would be advisable for students to focus more on issues related to business, economics and politics related to business environment.

Finally, OMET for MICAT and Sample MICAT paper ( available on MICA's website ) are perhaps the best source for preparation. They come very close to the actual MICAT entrance exam paper and one should give maximum importance to these question papers.