FAQs on MICAT and MICA

  1. Can you tell me something about MICA?

    2. Established in 1991, MICA (formerly known as Mudra Institute of Communications, Ahmedabad), is a residential institute dedicated to creating Leadership in Strategic Marketing and Communication. MICA is an autonomous, non-profit institution.

    T.I.M.E. counts it among the "AAA" grade B-schools.

    T.I.M.E. counts it among the "AA" grade B-schools.

  2. What is MICA's flagship program? What are the other programs it offers?

    3. PGDM (Communications) is regarded as their flagship program. It's a 2-year residential program, which offers specializations in Marketing Research, Digital Communication Management, Brand Management, Media Management and Advertising Management.

    PGDM is the second 2 year full time post graduate program at Mica. The PGDM program is uniquely positioned to leverage MICA's core competence in Strategic Marketing, while also delving deeper into the fields of Digital marketing, Design, Data, Creativity and Innovation that are essential to the success of any organization today.

  3. What is the intake of PGDM (Comm) and PGDM program?

    4. For the batch of 2022-2024, in MICA, the intake was as follows:

    PGDM-C Intake : 180 PGDM Intake : 36

    For 2023-25 batch the intake has not been announced yet.

  4. What is the eligibility criteria?

    5. A Bachelor's degree (in keeping with the 10 + 2 + 3 system) or an equivalent qualification in any discipline recognized by the Association of Indian Universities (AIU). Candidates appearing for final examinations towards a bachelor's degree (or equivalent) are also eligible to apply.

  5. What is the fee structure of these programs?

    6. The cost for the two year Post Graduate Diploma programmes, including Tuition Fees, Residential Charges, Infrastructure Facility Charges etc. is Rs. 21,00,000 (approx).

  6. Ideally speaking, who should join the PGDM (Comm ) program?

    7. Candidates interested in making a career in marketing,advertising industry, brand management, media, PR agencies, Journalism etc should pursue this program.

  8. Which entrance test scores are accepted by MICA for admission into PGDM (C) and PGDM programs?

    9. Each candidate must take at least one of the three exams: CAT 2022, XAT 2023 and GMAT ( 2021 Onwards). In case a candidate takes more than one of these exams, then best of his/her performance will be considered while shortlisting for the GWPI stage.

    Apart from taking one of these exams, all applicants need to take MICAT.

  9. When will the MICAT exam be conducted? What is the application fee?

    10. MICAT is a Computer Based Test (CBT) and will be conducted twice for selection of PGDM-C and PGDM 2023-2025 batches.

    • MICAT 1: Dec 3, 2022
    • MICAT 2 - Jan 28, 2023

      • MICAT entrance exam application Fee is Rs. 2100/-

  13. How are applicants shortlisted for GE-PI stage? How is the final selection of candidates done?

    14. All the candidates shortlisted on the basis of their performance in CAT/XAT/GMAT & MICAT shall appear for both Group Exercise (GE) & Personal Interview (PI).

    Preparation of Shortlist of the candidates for GE & PI

    1. a. Section A of MICAT (Psychometric test) is a qualifier.
    2. b. Those who qualify on the Psychometric, their relative performance on CAT/XAT/GMAT will be considered. Candidates clearing a minimum cut-off in CAT /XAT total percentile/GMAT score shall be considered.
    3. c. Those who qualify based on the CAT/XAT/GMAT performance, their Section B of MICAT will be assessed.
    4. d. Those who qualify on the basis of relative performance subject to a minimum cut-off in *Normalized Scores of Section B of MICAT shall have their Section C of MICAT assessed. Each section will have its own cut-off.
    5. e. Those who qualify on the basis of a, b, c and d above(on the basis of relative performance subject to a minimum cut-off in Normalized Scores of Section C of MICAT ) shall be considered for short listing for GE and PI. Short listed candidates will be called for GE and PI at Ahmedabad, Bengaluru, Delhi, Kolkata & Mumbai.
    6. (GE & PI candidate list is prepared on the Composite Score formula of 50% CAT/XAT/GMAT and 50% MICAT scores)

    The following is the process followed during the final selection stage

    Admission will be granted on the basis of merit and subsequently the consideration of the choice of the programme will be factored in. Once a candidate, as per the merit list, is offered admission from the programme of his/her first priority, then his/her name will be automatically be withdrawn from the list of the candidates in the programme of his/her second priority.

    If the candidate, as per the movement of the merit list, is offered admission in the Programme of his/her second priority, then the candidate has to choice to accept the offer with an undertaking that he/she is willing to withdraw his/her name from the list of the programme of his/her first priority OR he/she may refuse to accept this offer and continue to feature on the waitlist of the programme of his/her first priority.

    All those candidates who appear in GE & PI are considered for the final merit list MUST be RECOMMENDED by majority of the panelists of PI

    All those who meet the criteria described above, their final composite score shall be created based on the following weightage:

    • CAT/XAT/GMAT: 20%
    • MICAT: 30%
    • GE: 20%
    • PI: 30%